News & Events

Monthly Meeting - Thursday, July 9th 

8:30AM  @ Webinar

Approved - Strategic HRCI Credit

Approved - SHRM Credit

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Cost: SHRM Member $10 : Non SHRM $10


Monthly Meeting - Thursday, July 9th @ 8:30AM

Location: Webinar

Cost: $10 Members, $10 Non-Members


Forging Values - Transforming Companies from Good to Great

HR is the new marketing.  The people you hire determine your company’s brand experience. The secret is in forging a few key values into the DNA of your organization. Come and learn how you can transform your company from good to great by Forging Values that make a difference. Find out the 17 common values shared across Fortune 500 companies, and why these values do NOT make a difference. And learn how to identify differentiating values that set strategic direction and create competitive advantage.  


Speaker Bio:

As a speaker, researcher and writer, Robert Ferguson uses values to help business leaders provide strategic direction and build a successful brand. Over his 20-year career as a strategic marketer, Robert has worked with large clients, including, Sprint, Nortel, FedEx, Roche pharmaceuticals, Liberty Health and many smaller companies.

He has witnessed first hand both success and failure in brand building, and experienced how values can create competitive advantage. The secret lies in developing differentiating values that are unique, relevant, and sustainable.

Most recently, Robert completed an extensive analysis of values across all Fortune 500 companies, discovering 17 common values. Today he will be sharing with us details from his research and explain how to identify differentiating values. 

Robert is also a SHRM member, with the Raleigh-Wake HRMA chapter in North Carolina.

You can follow Robert online at

Sponsored By:


For Additional Information on Speaker and Topics please see our Events page.

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77th Annual NHRMA Conference & Tradeshow
October 5-7, 2015
Oregon Convention Center, Portland, OR


The Portland Human Resource Management Association is proud to be your hosts for the 2015 NHRMA Conference and Tradeshow.  The Conference Committee is mixing up fresh ingredients to prepare a sizzling and fun learning experience. 

Save the date, and tell your friends and colleagues.  The conference would be nothing without great speakers and sponsors.  To submit a presentation proposal, or find out about being a sponsor/exhibitor, click on the link above.